ABBY MAC is an Australian based luxury watch brand started by, Abby. In 2019, we saw a gap in the market for high-end luxury watches with interchangeable straps and were inspired to build a brand for everyday women. 

Abby started ABBY MAC at the young age of 21 by building the brand’s first website and setting up the online store. Abby saw an opportunity on social media for her brand and started posting daily lifestyle photos of the brands watches worn on various friends hands. These images would later lay the ground work for their current success. 

Each watch is designed in house by owner Abby. She acknowledges the brand is personal to her and credits this and their luxury designs to the brand’s success. Abby has created an empowering culture throughout the brand which resonates with the brands combined social following of over 4,500 followers.